Thu, 04/04/2013 - 15:14
#1
Meccano/Dinky Advertising and Publicity
I have a good collection of Eagle comics which were first published in April 1950. During the mid 1950s and 1960s hundreds of adverts appeared in them for Dinky, Corgi, Crescent, Triang and numerous other toy manufacturers.
This was the very first advert in the Eagle for Dinky which was in the issue from 10th August 1951.
It was the time of the Korean war when there was a metal shortage and they are encouraging collectors to swap toys between themselves until the supply problems improved.
It is a lovely image from a time long gone.
Dave
Thu, 04/04/2013 - 19:08
#2
A time long gone indeed, can you imagine any modern company urging lads to swop models till they can get new ones?
Wonderful advert.
Chris Warr.
Tue, 03/24/2015 - 04:18
#3
Dave
Do you have any more advertisements from EAGLE that you can share with us? What a wonderful era in which we grew up - EAGLE and its strips, Dan Dare, PC49, Storm Nelson, Jeff Arnold and Riders of the Range, Luck of the Legion, Harris Tweed, the centre cutaways, Macdonald Hastings Eagle Investigator, Jack O'Lantern, The Youngest Disciple, and the other historical strips on the back cover, as well as Lion (although I never subscribed to it - inferior paper!, Meccano Magazine, all things Meccano, and for your Mum the Women's Weekly and for the parents John Bull/Everybody's. It was a real sunny, tranquil era now sadly forgotten!
Still I look forward to seeing more advertisements from Eagle Dave - when you have the time, and seeing it is one year and eleven months ago, it is time again!
Kind regards
Bruce (150)
#503
Tue, 03/24/2015 - 09:16
#4
Here is a nice Dinky advert:
It is from the Geographic Magazine of April 1952.
I have collected dozens of these old adverts from various publications and when the new DTCA website goes live (later this year) I will do a dedicated article on them as well as something in the Journal.
Dave
Tue, 03/24/2015 - 16:24
#5
Dave
What a marvelous diorama - it looks so real. But what a surprising magazine to see an advertisement for Dinky Toys! Many thanks for sharing it with us - most appreciated.
Kind regards
Bruce (150)
#506
Sat, 04/25/2020 - 12:41
#6
Meccano Magazine 1960-1, inside front cover.
French boxes, general
New arrivals
--27a and 300 Massey-Harris Tractor (1948-66)
French boxes, general
--27a and 300 Massey-Harris Tractor (1948-66)
Dinky Toy Sales, Ordering, Promotions, Retailing etc.
Dinky Toy Sales, Ordering, Promotions, Retailing etc.
Dinky Toy Sales, Ordering, Promotions, Retailing etc.
Dinky Toy Sales, Ordering, Promotions, Retailing etc.
Dinky Toys leaflet Airfix Stand Toy Fair at Earls Court 1980 ??
-521, 921and 409 Bedford Articulated Lorry (1948-63)
French boxes, general
New arrivals
-972 Coles 20 ton AEC Lorry Mounted Crane (1955-69)
-796 Healey Sports Boat on Trailer (1960-62)
New arrivals
Meetings between DTCA members
-150 and 600 Royal Tank Corps Personnel / Armoured Corps Personnel (1937-55)
New arrivals
-796 Healey Sports Boat on Trailer (1960-62)
-965 Euclid Rear Dump Truck (1955-69)
-936 Leyland 8-Wheel(ed) Chassis (1964-69)
-150 and 600 Royal Tank Corps Personnel / Armoured Corps Personnel (1937-55)
--23b Hotchkiss Racing Car (1935-48)
Boxes and Quality Inspection Stamps
-965 Euclid Rear Dump Truck (1955-69)
New arrivals
--23b Hotchkiss Racing Car (1935-48)
--23b Hotchkiss Racing Car (1935-48)
--23d Auto Union Racing Car / Large Closed Racing Car (1936-1950)
--23d Auto Union Racing Car / Large Closed Racing Car (1936-1950)
-796 Healey Sports Boat on Trailer (1960-62)
-936 Leyland 8-Wheel(ed) Chassis (1964-69)
-965 Euclid Rear Dump Truck (1955-69)
-965 Euclid Rear Dump Truck (1955-69)